eBook Design Services: Getting the Most for Your Money
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Octavia Cephalo
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Looking to enhance your B2B content strategy? Learn about different ebook design services and how to extract the most value from agencies and freelancers.
72% of marketers say that content marketing helps educate audiences, and 63% say it helps build loyalty with existing clients/customers.
It’s commonly said that “content is king in today’s age.”
Trust and education are more important than ever if your business wants to convert leads into clients more consistently and faster.
One of the best content marketing strategies that educates and builds trust is eBooks.
Today, we’ll explore how small investments in design services can turn your eBooks into profitable, lead-converting assets for years to come.
Table of Contents
How Do eBooks Help Your B2B Content Strategy?
Ebooks (electronic books) are digital books designed to educate and add value to prospects and customers.
Marketers and business owners approach eBooks in different ways. They can be used as:
- Lead magnets to fill up your top-of-funnel
- A product that you sell
- A free education builder for potential buyers
- A way to establish thought leadership and authority
Ebooks help with your content strategy by giving your buyers the insights they need to:
- Make an educated purchase
- Fix problems/pain points themselves
With these newfound insights, your buyers view your brand or company as an authoritative and trustworthy source.
But to motivate potential buyers even to consume your eBook content, an essential element has to be thought of, which is the design itself
What Are eBook Design Services?
EBook design services give life to your ebooks by adding graphical and design elements.
These additions to your ebook help it stand out, feel more engaging, more marketable, and memorable.
Here are examples of eBook design services:
- Custom cover art
- Interior Formatting
- Logo and graphic design
Many B2B companies outsource their eBook design needs to talented design agencies. Design agencies come with different capabilities and pricing points. (later, we’ll cover how to choose the best one for you.)
For example, Compelify is a design agency built for B2B companies and startups specializing in graphic design, branding, content writing, web development, and more. Other design agencies may only have expertise in the area of graphic design.
How Does Your eBook Design Affect Marketing Success?
Packaging around your brand and product makes all the difference in your marketing.
Without having elements that get people’s attention and inspire an emotion (like curiosity or excitement), it’ll be hard to stand out from competitors. As a result, your acquisition cost may increase, and it can take longer to see marketing ROI.
Design services add the flare your ebook needs to motivate people to get and consume your product.
Here are different ways excellent ebook designs improve your content marketing:
- A professional ebook cover builds trust and credibility, leading to more buy-in
- Colors, graphics, and shapes capture attention faster
- Well-formatted content that improves the reader experience giving your brand a professional image
What to Look For In An eBook Design Agency
When outsourcing design work for your ebook, consider these 4 essential attributes of a trusted agency.
1. Expertise
Expertise and experience in design is a critical part of your design partner. Consider agencies that have staff with years of combined experience with eBook design and creativity.
Experts help bring your eBook to life by understanding the design mechanics you’re looking for and executing them. Big agencies can also be a helpful route; however, a sharp trade-off could be cost and lack of customer attention (since they have a large client pool to manage).
The Compelify difference includes design quality, better pricing, and great client management.
2. Past Work
Past work makes your hiring decision easier.
Browse through different agency portfolios to see eBook designs for past clients. Make a note of industries they’ve worked with, and eBook covers that showcase quality.
Consider also looking at past work that shows text formatting skills, especially if your ebook is longer (Over 50 pages).
3. Service Capabilities
Agencies offer different services around book design. Finding out areas of competency should be straightforward, especially after evaluating past work.
Service marketplaces like Upwork allow agencies to provide adequate information on what they do. If an agency has many capabilities beyond ebook design services, it may be the perfect long-term partner for other projects.
4. Reliability
A reliable design agency gives you peace of mind that your projects will be done on time.
Reliability goes a long way from on-time deadlines and communication to design quality. One of the best ways to gauge reliability is the agency’s track record. You can ask the following questions when speaking with different agency partners:
- How long is your usual turnaround time for an eBook cover design?
- What’s your revision process like?
- How do you handle missed deadlines?
- What’s your communication process like?
How to Choose The Most Valuable eBook Design Agency
Here are 5-steps for choosing the right design agency for your ebook.
1. eBook Completion Timeline
First, determine when you’d like your ebook to be completed. This will allow you to have mini-milestones leading to the completion date. Your deadline also helps you give the agencies you’ll be evaluating a timeline to work with where they can factor in:
- Drafts
- Improvements and Feedback
- Final design submission date
2. Agency Criteria
Next, create your criteria for your ideal agency. Think about the areas mentioned (expertise, past work, service capabilities, and reliability) and your ideas.
Be sure to consult other company stakeholders for their thoughts as well. Your agency criteria can be as simple as a checklist or a rating rate (e.g., 0-10)
3. Agency Search
There are a plethora of places to find talented design agencies. A few proven routes include:
- Digital service marketplaces (Upwork, Fiverr, etc.)
- Agency directories (e.g., DesignRush)
- Social Media (Facebook and Instagram)
Digital service marketplaces like Upwork allow you to post your ebook design description for agencies to find. You also get the ability to invite agencies directly to apply for your project.
Agency directories and social media take a search-based approach to finding agency partners.
4. Evaluation
With your criteria in mind, connect with different agencies to find the best fit for your project. Look for agencies that show professionalism and expertise, which are 2 of the many upsides Compelify brings to its clients.
5. Decision
As you evaluate agencies, narrow down to the one that best fits your project. Be sure to consider long-term partnerships, especially with an agency that can do more services outside design. For example, clients clients can use Compelify for:
- Marketing and Sales Copywriting
- Project Management
- Content writing
- PR & Brand Strategy
- Scripts & Utilities
The Verdict On eBook Design Services
High-quality eBook design services help your digital product stand out with exceptional “packaging.” Great designs increase the perceived value of your ebook and your brand. This is especially important in B2B where clients trust professionally established brands.
Choosing the right design team for your ebook becomes easier when you have criteria in place.
Fortunately, Compelify can save you time in your search. With many years of experience in design and project management, you can be confident in your ebook’s final version.
Want to learn more about Compelify? Contact us today to get started on your eBook design.
