From Confusion to Clarity: Picking Graphic Design Packages
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Octavia Cephalo
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Transform your design vision into reality. Our short guide to graphic design packages equips marketing managers with the know-how to choose with confidence.
Effective marketing usually has standout graphic design elements. Partnering with the right design team starts by understanding what they offer.
Today, we’ll explore the best ways for managers to choose graphic design packages for one-time or ongoing projects
Table of Contents
What Are Graphic Design Packages?
Graphic design packages are design service bundles that agencies or freelancers offer.
These packages give you a set of design services your business can use for various purposes:
- Online advertising
- Offline event materials
- Business cards
- Logo redesign
- Website upgrades
Pricing can vary based on deliverables, designer experience, turnaround time, customization, number of edits, and more.
You’ll find larger agencies that offer more expensive packages than smaller ones. Due to less overhead and staff, smaller design agencies like Compelify offer more affordable packages while maintaining stellar design delivery.
Let’s look deeper into what most graphic design packages will consist of.
What Do Most Graphic Design Packages Consist Of?
81% of organizations use some form of graphic design.
Many design agencies and professionals bundle packages as a “branding” strategy. Here are different services you can expect in graphic design packages. They can come grouped separately or mixed depending on the bundle and agency you’re working with:
Styling Services
- Logo design
- Patterns and textures
- Fonts
- Color palette
- Style guide
Marketing Assets
- Brochures
- Direct mail flyers
- Digital and physical banner ads
- Social media graphics
- Infographics
- Clothing design
- Ad creatives
Website
- Website design
- Mobile-friendly design
- UI/UX design
Here’s how many design companies may structure their pricing:
- Hourly rates
- Monthly/subscription-based pricing
- Per project flat rates
How To Choose The Right Graphic Design Package In 5 Steps
Here’s an easy 5-step process that makes graphic design package clarity simple.
1. Be Clear On Your Needs
Knowing your design needs will help when choosing the package with the best deliverables. Some graphic design needs, like a website or a new logo, can be easily identified.
However, by asking the right questions, there may be more needs than you initially thought. Think about:
- In what ways can I improve my branding through graphic design?
- Where do I need creative updates for my company? (logo, website, marketing materials, etc.)
- Where do I have graphic design gaps? (ex., lack of in-house staff for video graphics)
2. Speak To Design Agencies
When you understand your needs, it’s time to speak with qualified design agencies.
You can find proven design teams on social media, Upwork, Fiverr, design company listing sites, and more.
Be sure to look for agencies with a wide range of capabilities. This ensures that their packages can deliver all the major and minute work you need to be done.
Having broad capabilities and some years of experience also gives you confidence that the agency you choose can deliver stellar work. Many B2B companies choose Compeilfiy for this reason.
Compelify doesn’t only do graphic design but also:
- Web development
- Video editing
- Copywriting
- Project management
- Scripts and utilities
Compelify prides itself on providing creative end-to-end branding and marketing services. It stands out from most creative agencies from a quality of work and affordability standpoint.
3. Ask Package Questions
As you speak to full-stack design agencies, ask good questions about their graphic design packages and rates. Here are some ideas to get you started:
- Which package do clients with similar needs usually pick?
- What’s the turnaround time of this project if I choose this package?
- Will I have an account manager for this project?
- Do I have the full rights to all the assets you create for my company
- Do your packages come with any termination fees?
4. Compare Rates
After speaking with 3-4 design agencies, compare rates between the packages that best fit you.
Be sure to look at more than pricing when comparing.
Think about what you get for the amount you invest in graphic design and the long-term ROI of your investment.
For example, investing in a package that includes website design, logo design, and other styling services can create the look and feel of your company for years to come. When you look at the potential business and trust your new designs will bring, investing more usually makes sense.
The key to comparing rates is to ensure you’re getting as much as possible (short-term and long-term) for the amount you’re investing.
5. Choose An Agency
After comparing rates and service delivery, choosing the ideal agency for your current project(s) becomes easy. You can let the agency you choose know you’ll be moving forward, which will start the onboarding process.
Compelify clients experience a seamless onboarding process as we get all the information necessary for an efficient project. From communication and design quality to pricing, we’re the go-to graphic design studio in the B2B space.
Final summary On Graphic Design Packages
Navigating graphic design packages doesn’t have to be a point of stress as a marketing manager.
The main principles of choosing the right graphic design team are understanding your needs, scope of work, and the agency’s capabilities.
We hope you gained important insights from this post. If you’re ready to take your company’s branding and marketing to the next level without outrageous fees and long turnaround times, Compelify is the answer. Contact us today to learn about our package offerings
