How to Stand Out Online with Expert Banner Design Services

Banner design services our outsourced graphic design work that helps your business stand out.

Whether you’re running Google ads banners or posting on a job marketplace, they help increase the likelihood of a click.

It’s no secret the importance of grabbing attention. More businesses are advertising online than ever before. This means people get bombarded with ads constantly, making the market numb to most advertising campaigns.

A study found that 86% of consumers have “banner blindness,” where they pay no attention to ads.

This makes it even more important to have the best design by leveraging a banner design service.

Let’s look into the other factors that make banner design essential.

1. Clear Communication

Banner designs offer a clear and concise mode of communicating your offer.

With straightforward, direct-response copywriting, your audience quickly knows what they can gain from your product or service.

2. Improved Marketing Results

Outstanding banner designs can help boost click-through rates.

If you’re driving traffic to a webpage, more clicks means more opportunities to convert people into your page call to action.

With better marketing results, your company can:

• Spend less on acquiring customers
• Understand the banner templates that tend to work (to repeat in the future).
• Make more revenue and re-invest capital on to other marketing channels

3. Increased Credibility And Trust

Well done designed banners convey your marketing message professionally.

This is crucial, especially in B2B, where credibility is essential. Building credibility and trust is one of the most cited content marketing goals for companies in 2022 at 75%.

Well-executed banner designs begin the process of building trust with your buyers. When paired with a great product and customer service, you can:

• Get more organic referrals (People are 90% more likely to trust and buy from a brand recommended by a friend)
• Boost customer loyalty
• Increase social proof from great reviews

Here are 8 tips for a banner design that helps your offer stand out.

1. Excellent Copywriting

Copywriting means turning eyeballs into action.

Compelling copywriting taps into your customers’ pain points, fears, desires, and goals. It ties your offer to an outcome they want for themselves or their business.

Here are key copywriting components to keep in mind for your banner:

• Succinct words (banners only have so much space)
• Have your offer in the headline
• Add an offer deadline (increases urgency to take action).

2. Eye-catching visuals

Eye-catching imagery is the first step to catching attention. Whether you’re running banner ads or showcasing your business at an offline event, you’ll want to implement these proven tips:

• Use vibrant colors (red, turquoise, yellow, light blue, etc.)
• Prioritize the most essential parts of your design
• Add spacing between images and designs (this helps avoid clutter).
• Create contrast between items on your banner (e.g., opposite colors, contrasting fonts

3. A Compelling Offer

Your offer is more than your product or service. It’s the unique selling point that nudges customers to take action faster. It could be a discount or a free item for example.

You want your offer to be as enticing and easy to understand as possible.

Here are ideas for offer creation:

• Speeding up the time it takes to get results
• Minimizing the effort from the customer
• Free complimentary products or services
• Free trials

5. Clear Typography

Clarity is the foundation for your banner to be easy to understand. Be sure to choose a simple font for the average person to see. Some fonts you can consider for your banner are:

• Arial
• Georgia
• Helvetica
• Montserrat
• Open Sans

6. Accurate Formatting

Great formatting adds to the professionalism of your banner.

Be sure to understand the ratio of your marketing banner and what you want to fit into it. Keeping elements aligned should be kept in mind.

If you’re creating your banner using online graphic design tools, you usually have “alignment intelligence” on your side. This feature automatically aligns your images and texts for better formatting.

7. On-brand colors

Keep consistent with your company’s colors, and think about how you’ll structure them.

For instance, you could use lighter colors to highlight areas of your banner you want prospects to focus on (like your call to action, for example).

8. Compliance

Make a note of the medium you’re using to market and its rules. You want to understand what’s allowed on your marketing piece and what isn’t.

Complying with Google ads, for example, ensures your campaigns get approved and run for longer. If you’re outsourcing your banner design to a content team, make sure they also understand the rules of where you’re marketing.

There’s a plethora of ways to use banner designs. Here are some ideas:

• Ads
• Website
• Social Media Posts
• Email Marketing
• Offline events

3. Rates

Rates for banner designs can vary depending on your needs. There’s a plethora of service providers with great rates you can find on:

• Upwork
• Fiverr
• LinkedIn

Remember that cheaper rates don’t always translate to quality or an outstanding client experience. Agencies with great reviews and proof of concept are typically the safest options.

4. Communication

Communication is one of the biggest values of the Compelify team. From design project to design project, we ensure our clients are on the same page.

The company designing your banner should have efficient communication whether it’s for onboarding, potential delays, or project readiness. As a busy B2B leader, the last thing you want is to be left in the dark since it can affect marketing plans

Banner design services are helpful for professional banners and marketing success. Choosing a proven design agency is the best route for your B2B business.

Fortunately, Compelify specializes in Banner Design for B2B. We design banners from ads to in-person events to fit your marketing campaign. Contact us today so we can learn more about your banner needs