We are Your Elite Creative Team To Compel Action

About the author

Octavia Cephalo

Brand Ambassador

Octavia Cephalo

Brand Ambassador

Octavia is a remarkably playful and strategic octopus that brings a unique perspective to our creative team. She expertly navigates the depths of branding, exploring the ocean, and connecting with our audience through lively social media interactions.

Browse By Category

Follow Us

Contact Us

Would you like your creative
collateral to be more compelling?

Unlock brand storytelling potential with our brochure design agency. Learn why B2B marketing heads choose Compelify for impactful visual communication.

Education is one of the most significant pillars of landing new business.

Buyers must understand your product or service, how it will help them, and the ROI they can expect. 

Today, we’ll explore how marketing brochures help you generate new business by educating prospects. We’ll also cover the best ways to choose a brochure design partner.

Table of Contents

What Are Brochure Design Services?

Brochure design services are graphic design work done on folded pamphlets (these pamphlets can be physical or digital).

Brochures outline the benefits of your product or service and take your customers down a journey of what it would be like to work with you. They may include testimonials, statistics, service packages, and more.

Brochures are robust marketing materials you can use for:

    • Product/service promotion 
    • Prospect nurturing and education 
    • Customer Upselling 
    • Brand/product awareness (ex., direct mail)

Let’s look into why brochures are so pivotal for your marketing

Why Are Custom Brochures Important For Your Marketing Strategy?

Here are 3 advantages to using custom brochures for your business’s marketing 

1. Customer Education 

Educated customers are typically more likely to buy than uneducated customers. Informed customers have more information and context behind your product or service. It’s easier for them to see how your offers will help them.

Giving prospects well-made brochures is an efficient way to help them learn more. 

The best part is that brochures are digestible marketing materials, meaning prospects can learn about you faster than a website or social media page. 

But not all brochures are made equal. Partnering with a reputable design agency like Compelify is essential because:

  • Your brochure can be optimally structured.
  • Design professionals implement better graphical elements. 
  • Design agencies have structured ways of finishing your design project  faster and on time (compared to freelancers or in-house employees).  
2. Nurturing 

Companies that nurture leads make 50% more sales at a cost of 33% less than non-nurtured leads.

Brochures help you nurture potential business, making it more likely for them to become clients.

Differentiating your product or services from competitors may be easier with marketing materials like brochures. 

In addition, prospects lose the visual appeal (industry statistics, graphics, client road maps, etc.) that makes your product or service easy to understand. For these reasons, brochures are a go-to marketing resource for many high-grade businesses and start-ups.

3. Professionalism 

We just covered the importance of standing out from the competition, and one of the best ways brochures do this is through professionalism. 

Professionalism builds trust, authority, and credibility. 

Here’s an eye-opener: 91% of business executives say their ability to build and maintain trust improves the bottom line.

The brochure design agency you hire should have portfolios showing professional work. This is what Compelify prides itself on when first speaking with potential clients. 

Let’s now look at the services you can expect brochure design agencies to provide

What Services Do Professional Brochure Agencies Provide?

Here are a few capabilities you can expect with your brochures:

  • Brochure Design 
  • Custom graphic design 
  • Customized layout
  • Size variations 
  • Varied fold styling 
  • Print or digital version (e.g., PDFs, PowerPoint slides, etc.)
  • Copywriting 
  • Consulting 
  • Logo design

How To Choose The Best Brochure Design Service Provider

Here are 5 steps to hiring a proven brochure design agency.

1. Needs 

First, get clear on the scope of your project. Think about:

  • Brochure format (Physical, digital, etc.)
  • Brochure sizing 
  • Folding options 
  • Timeline of completion 
  • Number of copies 
  • Budget 
  • Purpose of brochure 
  • Graphic design elements 
  • Additional services (ex., logo design)

When your needs are listed out, you can approach agencies to see if they’re a fit for creating your brochure

Blog content Image
2. Find An Agency 

There are a plethora of platforms to find talented agencies. Many clients find Compelify through Upwork for their graphic design needs. Here are other platforms where you can find agencies:

  • Fiverr
  • AgencySpotter
  • 99Designs

Be sure to find an agency that matches your needs and that sets them apart. For example, Compelify differs from most agencies through:

  • Full-service capabilities (brochure design, copywriting, web design consulting, marketing strategy, project management, 
  • Years of experience 
  • Technical and conceptual know-how 
  • Client-first service delivery 
3. Look At Past Work 

One of the best ways to build confidence in your design agency decision is through past work. 

Be sure to take a look at the portfolios of past clients. 

Consider asking questions about how the brochure design process went and how satisfied the client was with the end product. Many agencies will provide past projects on their profile or listings for potential clients to look at. 

4. Project Alignment 

As you speak to agencies, schedule calls to iron out as many details as possible. Breakdown line by line the needs you made note of in Step #1. 

Consider speaking with 3-5 agencies and compare what they say, their rates, portfolios, and any other necessary information. Clients who choose Compelify often find that pricing and design quality align with their needs. 

5. Hire

You can hire their services once you’ve narrowed down the right agency. The design team you hire should have a clear understanding of:

  • Brochure project timelines
  • Brochure design, sizing, formats, etc 
  • Product/service understanding and marketing objective

The #1 Brochure Design Agency For Your Marketing Success

Finding a reputable and proven design partner doesn’t have to be difficult, especially with Compelify. Compelify provides outstanding professional brochure designs for B2B companies. 

If you’re Interested in learning more about Compelify’s design edge, contact us today.