Transforming Your B2B Brand with a Content Creation Studio
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Octavia Cephalo
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Considering a content creation studio? Discover key benefits and factors to look for. Your guide to better B2B marketing.
The fast-paced world of digital business is moving towards content creation. It’s no secret that companies leveraging content are seeing excellent returns.
Research shows that content marketing adopters see roughly 6X higher conversion rates than non-adopters.
Let’s examine how content creation studios are the big equalizer when producing consistent, high-quality content.
Table of Contents
What Is A Content Creation Studio?
A content creation studio is a group of marketing assets your brand puts in one place to access at any time. These assets help share:
- Your brand story
- Product or service offers
- Logos, graphics. Colors, fonts, etc.
- Mission statement
- Brand tone
- Audience Demographics
And more.
Examples of assets are landing pages, templates, customer reviews, and marketing videos.
How Do Content Creation Studios Help With B2B Marketing?
Here are 3 value-adds content creation studios bring to your B2B firm.
1. More Effective Marketing
Content Creation Studios lets you get very clear on the marketing assets you’ll use for various channels.
You can categorize videos, images, and copy for your target audience. Instead of putting together marketing that blends in with competitors, your posts stand out because it has added structure behind them.
Data suggests there are 4.9 billion social media users globally.
Social media is louder than ever. A content creation studio helps you cut through the noise to get audience attention faster.
2. Staying Organized
Using a content creation studio helps your company keep organized (simply list your various assets in their folders for easy access).
Team members and departments can quickly get what they need promptly.
The best part is that you can meet more posting deadlines since you won’t lose time looking for content. This means a regular posting schedule and predictable content output.
3. Marketing Consistency
Having your assets under one umbrella means you have all the fonts, colorways, logos, and images needed for cohesive branding. All too often, B2B teams cut corners on the little aspects that help differentiate them from competitors.
Whether it’s brand tone, the copy around your offer, or brand guidelines, your content folders add consistency to what you put out year-round.
5 Steps To Creating A Content Studio
Here’s a 5-Step plan for creating an effective content studio.
1. Brainstorm And Plan out Content
Start by brainstorming the type of content you’ll be storing. Think about:
- The platforms you usually post content
- The type of content your audience resonates with
- The formats you post in (images, videos) and their ratios (ex., 9:16 videos)
- How each piece of content helps your marketing funnel (Awareness, Interest, Consideration, Action)
Looking into previous content you’ve posted, competitor success, and suggestions from your team are all great places to start. The insights you gain will give you new ideas or make your current ideas better.
2. Create
With your content plan established, create your assets in bulk. Make folders for reusable content and content you’d like to publish on a specific timeline.
Feel free to get as creative as possible and make sure your team is on the same page with what each piece of content is for.
3. Consolidate Content Assets
After your content gets made, put them in their respective folders. There are many organization tools you can use for your content creation studio:
- Google Drive (Content sharing and storage)
- Asana (Project management and content storage)
- Trello (Project management
- Dropbox (Content sharing and storage)
- com (CRM + projection management collaboration)
4. Content Usage SOPs
Having “how-tos” around your content studio goes a long way. Creating an SOP (standard operating procedure) is a perfect start.
SOPs help your current and future team members understand how to navigate your assets. Include where they can find certain assets, how to edit items, ways to collaborate, and more.
5. Keep It Fresh
Be sure to revisit your content creation studio and add new items occasionally. Whether it’s a new template, a .png graphic, or a landing page, it ensures your team has the latest assets.
Just like your marketing will change as the months go on, so will your content studio
Streamlining B2B Content: How Content Creation Agencies Help
Sometimes, handling content entirely in-house can be a tall task. Without the expertise on your side, it can be hard to pinpoint the best B2B content for your business.
Fortunately, content creation agencies exist to help you offload all the hard work. Let’s look into how to choose one for streamlined content creation.
How To Choose The Best Content Creation Partners
Here are the essential pillars of an outstanding content creation partner. Whether you team up with an agency or a proven freelancer, you can’t miss out on these critical principles.
- Experience & Expertise – Prioritize companies with professionals with longer industry experience (5-10 years+). People with expertise understand a proven roadmap for success and can share the realities of your content marketing.
- Past Clients – Look into past work the agency or freelancer has done. With a proof of concept, you can see where they could take your content. If the past projects are similar to the niche or vertical your company serves, it’s a great start.
- ROI – Content takes time. However, through time, there should be a measurable return on investment. Ask and gauge the type of return you’ll get by investing in a content partner.
- Professionalism And Communication – This includes transparency, mentioning deadlines, and more. Being on the same page throughout your partnership helps both sides.
- Reporting – Having reports of how your content is performing is an important pillar, and it touches on communication. Metrics help you gauge the success of your marketing.
- Optional: Niche knowledge – Sometimes, niche content experts are a great route to go since they understand your industry and the marketing behind it through and through.
Final Summary of B2B Content Creation Studios
Content creation studios in B2B companies help with better marketing (while staying organized). They’re simple to put together and maintain while giving you long-term efficiency.
Today’s business market has many content partners that keep your content consistent and improve it over time. With the right team, your business can focus more on serving its clients while the niche experts handle your marketing.
