Website Content Creation Services that Drive Results

Website content creation services help optimize your website for new and recurring business.

Many companies will use different types of website services based on their needs. Some include:

• Website design
• On-page SEO
• Blogs
• Copywriting
• Graphic Design
• Video marketing
• White paper marketing services

1. It Affects Revenue

Website content plays a significant role in generating traffic and converting that traffic into sales.

On-page SEO, for example, optimizes your web pages to match user search intent via keywords, metadata, and more. As users get on your website, it’s an opportunity for them to schedule a call and eventually become a customer.

A proven website content strategy helps grow company revenue predictably.

2. Builds Trust

The B2B business cycle can take time, especially the bigger your deals are. One of the fundamental aspects of converting clients is building trust. Your website is the ultimate hub for building trust.

Website content is paramount, from showcasing testimonials and case studies to outlining the client success journey.

Many B2B companies aim to outsource their content to professional agencies. While doing so can save time, not all agencies are made equal. In fact, bigger content partners don’t always mean better.

Here are a few reasons why smaller content teams may better fit your B2B company as a content partner.

1. Easier communication

Smaller agencies tend to be easier to communicate with. You can speak to founders and higher-ups at these agencies directly which makes it easier to get accurate information.

Smaller content agencies are usually more lenient on the lines of communication (whether it’s over video, Slack, email, or text.) Being more lenient allows clients to communicate in ways they find most efficient.

2. Better ROI

Content marketing can take time to see a direct ROI. What sets smaller agencies like Compeify apart from bigger ones is their dedication to delivering a return on investment. While bigger agencies tend to focus only on posting content and branding, smaller firms prioritize tangible results.

A smaller agency may be better if your company prioritizes new leads, booked calls, and sales through content.

3. Client Care

Due to its smaller size, smaller agencies have more time to attend to the needs of each client. They also have fewer clients, allowing for a quality client experience.

Larger content agencies tend to have an extensive client roster, leading to inconsistent customer experiences. It’s also not uncommon for larger firms to replace account managers periodically, which can affect the client relationship with the content partner.

4. More Customization Options

Large content agencies tend to be strict in their package offerings, with fewer customization options. Smaller firms, on the other hand, are more likely to meet you where you’re at in different ways:

• Pricing
• Service needs
• Project Timelines
• Custom Content service packages

More customization options mean more freedom for your B2B firm’s content needs.

5. Cost-Effectiveness

Smaller content agencies tend to run on lesser overhead, including staff, office, equipment, software, and more (In fact, it’s common for them to be entirely online).

As a result, they have less need to charge higher costs to cover their expenses. You’ll find them more cost-effective than larger agencies with departments, managers, and physical locations.

Here are 5 website content services most B2B companies should leverage.

1. Website Design

38% of people will stop engaging with a website if the content or layout is unattractive

Excellent website design gives your website a unique, inviting, and interactive feel. It’s an essential content service since the design of your website helps form a lasting first impression of your company.

Your website design should have the following:

• On-brand typography
• On-brand colors
• Ease of navigation
• Images
• Clear sections
• A clear purpose

While the visual appeal of your website is essential, ease of navigation matters too. The easier the user experience is, the less visitors have to think when they’re on your website and are considering scheduling a call.

2. Blogs

Blogs are a powerful stepping stone for moving leads through your funnel.

Your blog content should optimize for the target keywords your market is searching for. Include these keywords in your content, where you add valuable information to the visitor.

Establishing a solid blogging strategy doesn’t just bring new visitors, but it builds thought leadership and trust. If you use a mechanism to capture visitor information (i.e., email newsletter), you can continually nurture your leads with emails that link to the latest blog.

Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads.

3. On-page SEO

On-page search engine optimization (SEO) is optimizing website content to help rank your website in search engines. While blogging is a part of many on-page SEO strategies, on-page SEO goes a little further; it includes:

• Updating internal website links
• Optimizing title tags
• Boosting Page loading speed
• Schema markups
• Optimizing meta descriptions
• Boosting site engagement

The big picture with on-page SEO is to make your website match user search intent as much as possible. When done right, your website can outrank competitors and get volumes of traffic you can convert into new business.

4. Copywriting

Copywriting is writing that convinces readers to take action. It’s a critical component of your website because it significantly affects what your traffic does when they arrive.

Consider:

• What you want visitors to do next after landing on your website
• The entire customer journey
• How your offer solves specific pain points

Your website’s copy should touch on a few core elements:

• Clear demographic pain points
• Demographic dream outcome
• Product/service benefits
• Social proof
• Clear, simple language
• Guarantees
• Calls to action

5. Video Editing

Compelling video editing makes your website more engaging. Engaging videos let you offer details on your product or service in a digestible way.

Videos are helpful marketing materials outside of your website as well. You can repurpose them on social media, emails, and more.

As content professionals, we understand the many moving parts of video editing. Here are the vital strengths of a successful editing team.

• Experienced editing skills
• Communication
• Project management
• Video structuring
• Scriptwriting

Here are 6 critical parts to finding the right content creation team for your B2B business.

1. Look At Past Work

Past work highlights the strengths of the agency you’re looking to hire. Looking into who the client was and what the project was more is just the start. Considering asking:

• How long the project took to complete
• Client satisfaction
• Challenges with the project

If your company serves a specific niche of customers, consider asking about prior work in your particular industry.

2. Testimonials

Testimonials give personal accounts of customer experiences. You can access testimonials and reviews in many places:

• Company website
• Social media
• Services Board reviews (Uwprok, Fiverr, etc.)
• Google reviews
• Yelp reviews

As an agency, Compelify has countless positive reviews via Upwork from clients. The positive feedback from our clients makes us a go-to content partner in the B2B space.

3. Compare pricing and ROI

Content agencies offer a wide range of rates depending on what you need done.

Consider looking at multiple vendors and comparing rates while gauging ROI.

A long-term budget for your content marketing ensures you can see the ROI you’re looking for. This is especially true with services that take time to generate results like SEO.

4. Great Communication

Clear and timely communication creates a great business relationship. Inquire about how well the content agency communicates and how they do so. Communication is one of the core pillars Compelify focuses on for the ultimate customer experience.

5. Strategic Skills