TDK VenturesVision Enhancing Case Study
How Compelify Reinvigorated and Revamped the TDK Ventures Website
“When we initially began planning our expectations for the events website, I thought we might have to compromise some of our lofty goals. But you all [Compelify] made it simple by giving us multiple checkpoints to view your progress and make pivotal change requests along the way. I could not be happier with the result.”
Raphel Finelli, Marketing Principal | TDK Ventures
Project Overview
The goal of this project is to create a modern, professional, and user-friendly website for TDK Ventures. The website Will serve as a digital hub for startups, investors, and partners, showcasing the firm’s investment strategy, portfolio, team, and thought leadership. It will also provide a seamless way for entrepreneurs to submit funding applications and stay informed about industry trends,
Project Goals
- Improve website usability and user experience
- Enhance mobile responsiveness and accessibility
- Increase website traffic and conversion rates
- Optimize performance and SEO for better visibility
- Implement a scalable and maintainable design
The Client
TDK Ventures is the corporate venture capital subsidiary of Japan-based TDK Corporation. Their global investments in early-stage, impact scaling, tech startups are helping create a new era of sustainability and social value.
To further this mission, they produce vast amounts of thought leadership in the areas of Next Generation Materials, Energy & Cleantech, Connectivity & Computing, Agtech & Healthtech, and Industrial & Mobility.
One of the many ways TDK Ventures shares their learnings, promotes innovation, and inspires the next generation is through hosting numerous private and virtual events every year
The challenge, however, was how to leverage previous events to attract the brightest minds in these industries to speak at future events and how to share their knowledge and experience with the world long after the event had passed.
THEIR VISION
Starting with their first marquee event called Energy Week in 2021, TDK Ventures embarked on a bold commitment to share their thought leadership through events and to produce post-event assets that captured the essence of all they learned.
In 2022 they added a 3-day multi-city, networking and fireside chat called Energy Week finale, and their second marquee event called DX Week. But, they were just getting started.
In 2023, TDK Ventures hosted eleven events from hybrid marquees and portfolio centric networking sessions to intimate investor dinners and private innovation hub launches.
The wealth of information and inspiration they gleaned became the catalyst for a new website to serve as both a pre-event promotional tool and post-event archive to share these valuable ideas with the world.
Our Solution
Compelify was asked to build a world-class global events visitor experience with a registration process connected to Monday.com, a selector to show each event in the visitors home or chosen time zone, a robust filter tool for searching speaker bios, and a cookieless analytics dashboard to measure their marketing efficacy.
In addition to this site being a platform for promotion, registration, and post-event archives, we also needed to incorporate an upscaled speaker invitation experience that honors previous speakers and entices invitees to share their wisdom at upcoming events. This had to be designed as non-indexed, landing pages accessible only by a “secret link.”
Our Execution
After performing extensive research into industry leading tech summit websites and top-tier event registration platforms we began whiteboarding our strategy. But, to create a world-class online experience we used this information to inspire better. To discern best practice and design for TDK Ventures core demographic.
Given the specific requirement to manage events registration through Monday.com, we partnered with Polished Geek, a Monday.com certified specialist. Together we brainstormed the process from the initial invite through post-registration reminders and how to track intent vs true attendance for virtual guests.
We built the custom-coded website on WordPress with modules that help spin up new event pages quickly while consistently conforming to a standard format. Each module pulls dependent data from another, increasing page performance and update efficiency while reducing human error.
The Impact
The new TDK Ventures Events website fulfills every requirement, is easy to update and maintain, records a myriad of non-invasive actionable visitor intel, and is beginning to help accomplish their impressive vision.
It has become a pinnacle marketing asset in their thought leadership arsenal hosting the wisdom learned, behind the scenes photos, fireside chat videos, panel discussions, and so much more.
“When we initially began planning our expectations for the events website, I thought we might have to compromise some of our lofty goals. But you all [Compelify] made it simple by giving us multiple checkpoints to view your progress and make pivotal change requests along the way. I could not be happier with the result.”
Raphel Finelli
Marketing Principal
Whether promoting a public event or highlighting photos and videos from private events, this platform will continue to evolve as their innovative learnings impact generations to come.
The Future
The strategic planning, design, and implementation of this website promotes TDK Ventures’ commitment and dedication to making a significant impact on global sustainability and social values through their investments and these valuable thought leadership events.
Compelify will continue ongoing collaboration with TDK Ventures to further improve their site’s guest experience and how their events honor the integrity of their CODE.
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